BBI Announces Multiple Strategic Promotions

Announcing strategic leadership promotions, highlighting the company's commitment to nurturing talent, innovation, growth, and a culture of excellence.

We are pleased to announce a series of leadership promotions within our organization.

Vincent DiBetta promoted to Executive Vice President - Sales

Vincent DiBetta joined BBI in 2010, and over the years, he has exhibited exceptional dedication and leadership. During his remarkable tenure, Vinny has taken on increasingly pivotal roles, starting as General Manager and steadily advancing to Vice President and Senior Vice President of Special Markets and Club. Under his guidance, Vinny has cultivated the industry's leading Special Markets Team, elevating it to a best-in-class status.

Vinny's achievements extend beyond Special Markets, as he has played a pivotal role in expanding our client base across various channels. His impressive track record speaks for itself, showcasing his ability to drive growth and success for BBI.

In his new role, Vinny will continue to oversee the Special Markets and Club division while taking on the additional responsibilities of Unattended Retail, Retail West, and the Client Relationship team. His mission is to expand BBI's sales by acquiring new clients and nurturing existing relationships.

Vinny will report directly to both the CEO, Robert Taylor, and the President, Pat Grant, a testament to the trust and confidence placed in him.

Julie Zirkle promoted to Vice President - Value

Julie Zirkle joined BBI in 2015, and during her tenure, she has continually taken on increasing responsibilities, progressing from her initial role as an Account Executive to Director and reaching the position of Vice President.

Julie's contributions have played a pivotal role in the successful expansion of our partnership with Dollar Tree, and she has been instrumental in assembling our best-in-class sales and support team. Both our clients and Dollar Tree have come to rely on this exceptional team daily.

In her new capacity, Julie will maintain her direct reporting line to Bryan Shade, Senior Vice President - Value.

Ashley Marcellus promoted to National Account Manager - C-Store Southeast

Ashley Marcellus joined BBI in 2017 as an Account Executive for the Convenience Store channel, fueled by her passion and unwavering dedication to the Consumer Packaged Goods (CPG) industry. Over the years, Ashley's commitment, enthusiasm, and relentless drive for innovation have impressed her colleagues and led to outstanding results.

Ashley will now manage some of our key accounts, including Southeast Circle K, GPM, RaceTrac, Applegreen, and Refuel.

Orlando Soares promoted to Finance Manager

Orlando Soares joined BBI in 2018 as a Finance Intern before becoming one of our Financial Analysts. Over that time, he has increased his responsibilities to managing AE scorecards, Vistar reporting, allocations, billing reports, client statement reports, and assisting with budgets and financial packages. Orlando has shown dependability, a great attitude, and teamwork in his time with the company.

At BBI, we have always believed that our success is built upon our people's talents and aspirations. So, we take immense pride in showcasing this stellar lineup of individuals who have met and exceeded our expectations.

We invite you to join us in celebrating the achievements of our colleagues as we continue to foster a culture of excellence and innovation at BBI.

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