BBI Grocery Team Attends Rooted Expo 2026

The BBI Grocery team recently attended Rooted Expo 2026, held October 20-22 in Irving, Texas, where consumer packaged goods (CPG) brands, retailers, investors, and industry partners gathered to explore innovation, product discovery, and emerging market opportunities. The event at the Irving Convention Center at Las Colinas brought together more than 250 brands and leading retail organizations, creating a dynamic environment for networking, collaboration, and business growth.

Representing BBI were Laura Holland, Senior Vice President of Grocery, along with Stephanie Robertson and Robin Grabhorn, Account Executives. Their attendance provided valuable opportunities to engage with industry leaders, strengthen existing relationships, and identify new growth avenues for BBI clients within key retail partners.

As Texas' premier trade show dedicated to the CPG industry, Rooted Expo was designed to connect innovative brands with retailers, distributors, investors, and service providers. The event featured product showcases, educational programming, networking opportunities, and buyer engagement sessions focused on helping brands expand their reach and accelerate growth.

For the BBI Grocery team, the expo served as an important platform to evaluate emerging category trends and discover innovative products designed for retail success. Conversations with buyers, suppliers, and brand leaders offered valuable insights into evolving consumer preferences and marketplace opportunities. The event also reinforced BBI's commitment to helping clients navigate retail growth through strategic partnerships and strong industry relationships.