Top Women in Convenience Services: Lisa Mattias and Joanne Weissman

BBI Unattended Retail Associates Lisa Mattias and Joanne Weissman are the Most Influential Women in Convenience Services Award Winners.

Automatic Merchandiser, a prominent industry publication, has recently announced the recipients of the 2023 Most Influential Women in Convenience Services Awards. Among the deserving winners are Lisa Mattias, Regional Manager - West, and Joanne Weissman, Senior Account Executive.

The annual awards by Automatic Merchandiser aim to acknowledge and celebrate women who have made a significant impact in the vending, micro market, and office coffee service industry. These awards recognize individuals who have demonstrated outstanding leadership and have contributed positively to the convenience services industry or their respective organizations.

Lisa Mattias and Joanne Weissman’s recognition as award winners are a testament to their exceptional achievements and remarkable contributions. The Most Influential Women in Convenience Services Awards serve as a platform to honor the accomplishments of these outstanding individuals and highlight their remarkable journeys. By showcasing their achievements, Automatic Merchandiser aims to inspire and empower other women in the industry to reach new heights of success.


Lisa Mattias joined BBI in 2008 through the Pacific Brokerage acquisition. Following her father’s steps, she has worked in the convenience service industry for over 30 years, where she discovered her love for working with customers, distributors, and manufacturers as a broker. She leads BBI’s unattended retail sales team in the West. Mattias understands the impact of women’s contributions driving the confectionery industry’s growth, which is why she is a member of NAMA’s Women in the Industry group, advocating for the empowerment of women professionals. In 2020, NAMA recognized her contributions by featuring her in InTouch Magazine’s spring edition. Mattias was also awarded Supplier of the Year from the California Automatic Vendors Council and serves on the executive board, demonstrating her commitment to the industry’s advancement. She is proud to work for a company that constantly recognizes and promotes its employees for their hard work and commitment.


Joanne Weissman is a highly accomplished senior account executive for the unattended retail channel at BBI, a national sales agency. She joined BBI in 2014, managing Vistar OPCO accounts in Denver, Colorado, and Portland, Oregon. Prior to this, Weissman worked for 20 years at Vistar in Kissimmee, Florida, and 10 years at Warner-Lambert Consumer Products, calling on retail convenience headquarters and grocery headquarters. With over 30 years of experience in sales and marketing, Weissman has honed her skills in developing sales strategies, generating new business, and marketing products to key accounts. Her extensive training has earned her numerous awards, including being recognized as the #1 Account Executive of the Year multiple times and receiving the President’s Club Pentathlon Award in 1992. Her passion for building solid relationships with her customers and being a mentor for their businesses sets her apart as a respected and sought-after figure in the retail industry.

Congratulations to Lisa Mattias and Joanne Weissman for this well-deserved recognition. 

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