BBI attends the 2026 Shenzhen International Candy Carnival

BBI had the opportunity to attend the 2026 Shenzhen International Candy Carnival, a global confectionery industry event sponsored by Amos, one of the world's most innovative candy manufacturers. Held in Shenzhen, China, the city where Amos was founded, the event brought together international partners, industry leaders, and confectionery professionals to celebrate innovation, growth, and the future of the candy industry.

During the event, attendees heard directly from Amos founders Amos Ma and Elaine Wu, along with several distinguished guest speakers who shared insights into the company's remarkable growth, both domestically and internationally. Presentations highlighted Amos's journey from its beginnings in Shenzhen to becoming a globally recognized confectionery brand known for delivering unique and innovative candy experiences.

The program explored the company's history, core values, expanding product portfolio, and future vision. As the brand that helped introduce the popular peelable candy trend to consumers around the world, Amos continues to push the boundaries of confectionery innovation. Attendees were given an exciting look at upcoming products and concepts that may soon make their way into the U.S. market.

For BBI, the event provided a valuable opportunity towitness Amos's international influence firsthand and connect with partners fromaround the globe. Being welcomed into Amos's hometown offered a uniqueperspective on the company's culture, operations, and worldwide impact on theconfectionery industry.

Beyond the presentations and product showcases, one of the most memorable aspects of the experience was the exceptional hospitality demonstrated by the entire Amos team. Their commitment to building strong relationships and fostering a collaborative global community was evident throughout the event.

BBI is grateful for the invitation and honored to support and learn from one of its valued clients. The Shenzhen International Candy Carnival reinforced the importance of innovation, partnership, and shared success in shaping the future of the global candy market.

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