Account Executive for Louisiana and Mississippi, Steve Cohan, represented BBI C-Store at the annual Imperial Marketing Conference, as part of The Imperial Trading Co. MVP Program for Vendor Partners. This one-day conference that took place November 10th occurred at the Horseshoe Bossier City Hotel & Casino in Louisiana.
The Imperial Marketing Conference provided an opportunity to mingle, meet with customers, and build relationships with the Imperial Sales reps working out of the Bossier City warehouse. Imperial has customers attend from Louisiana, Texas, Arkansas, and Oklahoma. It was a very successful event for our team, as we secured significant business opportunities and worked towards goals and innovation for 2023.