BBI Sponsors and Attends SOTIC 2026

BBI Recap: SOTIC 2026 State of the Industry Conference

Earlier this month, the BBI team attended the 2026 State of the Industry Conference (SOTIC) hosted by the National Confectioners Association in Orlando. The annual event brings together manufacturers, brokers, suppliers, and retail partners from across the confectionery industry to explore the trends, insights, and innovations shaping the future of candy and snacks.

As part of our continued investment in industry leadership and collaboration, BBI proudly sponsored the Welcome Reception, helping kick off the conference with connection, celebration, and collaboration.

From engaging sessions to networking opportunities, SOTIC offered a front-row view of where the category is headed and the strategies driving growth. BBI was proud to be part of these conversations alongside our clients, partners, and industry peers.

Industry Momentum and Highlights

Sweet Land of Liberty: Launched by NCA, celebrating candy’s role in America’s 250-year history

State of Treating: Americans drove $55 billion in confectionery sales in 2025, showing continued category strength

Bold Perspectives: Insights from entrepreneur Gary Vaynerchuk on social media, digital commerce, and emerging platforms

Key Industry Takeaways

• Younger consumers drive growth: Gen Z and Millennials favor non-chocolate, sour, novelty, and experiential products.

• Innovation fuels sales: Limited releases and emerging brands are capturing attention.

• Value is evolving: Pack size, promotions, and experiences matter more than just price.

• Social media shapes occasions: Micro-seasons like Galentine’s Day and Friendsgiving are gaining traction.

• Shopping behaviors are shifting: Smaller, more frequent trips make in-store merchandising and impulse buys more important.

“The insights we gain through industry engagement strengthen how we partner with clients and retailers every day,” shared John Ripley.

BBI is proud to contribute to the conversations driving our industry forward, bringing back valuable insights, strengthening partnerships, and continuing to deliver real impact for our clients. We look forward to building on the momentum and connections from SOTIC 2026.

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