BBI at NACS 2026 in Las Vegas: Event Recap

Burdette Beckmann Inc. (BBI) returned to the NACS Show this year with a strong presence at the convenience industry’s largest annual event, held October 7 through 9 at the Las Vegas Convention Center. The company’s Fueling What’s Next campaign shaped its engagement throughout the week.

The week began on October 6 with a BBI hosted evening at 1923 Speakeasy Restaurant, where suppliers, retailers, and partners gathered for a welcoming kickoff ahead of opening day. The event reflected BBI’s relationship driven approach and set the tone for a week focused on connection and collaboration.

Throughout the show, BBI’s booth showcased the Fueling What’s Next message through branded merchandise, giveaways, and interactive touchpoints that encouraged conversation around innovation in the Convenience channel. The campaign highlighted BBI’s commitment to helping retailers and suppliers navigate emerging trends, strengthen partnerships, and prepare for what comes next.

A key moment of the week took place on Wednesday when John Buehler, BBI’s Convenience Vice President of the East, joined fellow retail leaders as a panelist for the Supplier Session: Convenience Connect. Buehler shared insights on product discovery, supplier partnerships, and building stronger connections across the convenience ecosystem.

The show also included a standout recognition for the BBI team. Jennifer Morgan, National Accounts Manager, was awarded Broker Account Manager of the Year for Storck, marking the second consecutive year a BBI employee has received this honor. The achievement reflects the company’s dedication to excellence and the strength of its partnerships across the convenience channel.

BBI’s presence at NACS demonstrated the company’s commitment to the convenience channel and its ongoing focus on innovation, partnership, and the future of retail.

Visit our BBI NACS page for event highlights, photos, and an exclusive video recap!