October 7 to 9, 2026 · Las Vegas
BBI at the NACS Show 2026
Turn your convenience strategy into results on the shelf. BBI works with CPG manufacturers in snacks, candy, beverage and foodservice that want to grow in convenience retail.
Meet Us in Las Vegas
Stop by our booth on the expo floor, or book time with our convenience team in our dedicated meeting space.
October 7 to 9, 2026
Las Vegas Convention Center
Booth C3769 · Central HallOfficial NACS Show Site
nacsshow.com
Coverage, Accounts and Categories
Rather than taking a one-size-fits-all approach, we’ve built our sales capability around how the convenience channel actually operates. At the national level, it’s about strategic category alignment and scale. With distributors, it’s about access and influence. And regionally, it’s about local expertise and execution. The combination of those three competencies is what allows us to not just get products on the shelf—but to keep them moving.
National Retailers
Strategic leadership with disciplined, chain-wide execution
Dedicated account management aligned to each retailer’s category strategy and priorities
Joint business planning that drives distribution, promotion, and shelf optimization
Data-led selling using syndicated and shopper insights to influence decision-making
Cross-functional coordination to ensure consistent execution across all markets
Proven ability to scale programs nationally while maintaining in-store compliance
National Distributors
Unlocking access, accelerating distribution, and driving pull-through
Established relationships with key national distribution partners
Expertise navigating authorization processes and securing new item codes
Strategic alignment at HQ paired with field engagement to drive execution
Focus on increasing SKU penetration, removing barriers, and improving speed to shelf
Ongoing performance tracking to ensure sustained throughput and reorder velocity
Regional Accounts
Deep local expertise delivering hands-on, results-focused execution
Dedicated regional teams with deep knowledge of local markets and operators
Strong coverage across regional distributors, retailers, cash and carry and independent retailers
Customized selling approaches based on market dynamics and consumer behavior
Rapid activation of new items, promotions, and test-and-learn initiatives
High-frequency engagement to maximize shelf presence, compliance, and velocity
Fueling What’s Next in Convenience
Our NACS 2026 campaign is built around the four ways brands grow in convenience, each tied to work we do for our clients on a daily basis.
Fueling Traffic
A product that earns a trip is worth more than one waiting to be found. We use category and shelf strategy to put your brand where shoppers are already looking.
Fueling Basket Size
Adjacencies, pack sizes and placement decide whether a shopper adds one more item. We build those decisions into the category and shelf plans we take to buyers.
Fueling Loyalty
Repeat purchase comes from programs that give shoppers incentive to come back. We design and manage promotional and trade programs with the retailers who run them.
Fueling Execution
Our field coverage and retail execution make sure what’s agreed at headquarters actually happens once you get to the store.
The Problems We Solve
Get in front of the right buyers
Our team sells at headquarters, franchise, and store levels into the accounts that matter in convenience and keeps those relationships working year-round.
One agency for all channels
BBI provides omni-channel expertise through five distinct channels of trade: Convenience, Grocery, Unattended Retail, Special Markets and Value. Brands gain coordinated national and regional coverage through a single agency partner.
See what's happening at retail
Our insights and analytics team turns syndicated and panel data into reporting on the accounts we manage for you.
Win the listing and the shelf
Our field teams back up headquarters selling at store level, handling resets, merchandising and distributor coverage so listings become facings.
All-in-one Trade Management
We handle trade management administration and deduction reconciliation as a service, so your team isn’t left chasing them.
Launch support from day one
We build go-to-market plans for brands entering or scaling in convenience, from first accounts to wider distribution.
Consistent Recognition
Founded in 1955, BBI is a third-generation family-owned sales agency with 250 sales professionals and 12 offices strategically located across the nation.
What Happens When You Get in Touch?
An introductory conversation
An account and channel review
A proposed coverage plan
Onboarding
Come See Us at NACS!
Hear Us Speak
Supplier Session: Convenience Connect
Wednesday, 10/7/2026, 8:30 am to 10:15 am PDT
Pavilion 9
During this 90-minute session, a panel of retail leaders will share what they look for in new products, how they evaluate potential supplier partners, and tips for making meaningful connections. The session concludes with 30 minutes of networking over light refreshments, giving you the chance to continue the conversation and build valuable relationships. Don't miss this unique supplier opportunity to gain insights and make connections that can help grow your business.
Find Us at Booth C3769
Las Vegas Convention Center · Central Hall
3150 Paradise Road
Las Vegas, NV 89109
The expo floor is open October 7 to 9, 2026, and our booth is staffed the whole time the floor is open. We also host meetings throughout the week in our dedicated meeting space.
Book a Meeting With Our Convenience Team at NACS
Tell us about your brand and where you want to grow. We’ll set up time at Booth C3769 or in our meeting space.
