Promotion Announcement! Lisa Marcellus, VP Analytics, Technology & Marketing
Lisa joined BBI ten years ago and has advanced progressively through key roles, proving herself to be a committed company advocate.
Within Analytics, Lisa developed a best-in-class offering of syndicated and industry data platforms and has grown them into key actionable visions for our clients and sales teams. This has afforded BBI to discover unforeseen opportunities within data and has been strategic for our clients and customers.
She launched BBI into the future by developing its initial website and revamping and rolling out better-enhanced versions each year. Lisa has been vital in developing our branding and sales messaging to clients via enhanced and continual growth of our marketing sales decks over the years. She launched communication vehicles and software platforms to afford BBI the ability and creative aspects to communicate both internally and on a vast scale to our clients. She also embarked us into the social media age.
Lisa has advanced our technology platforms to higher levels in the world of Cyber Security, ensuring BBI and all our propriety systems are completely protected. She continues to advance I.T. as the company grows and expands.
Her wealth of experience, professionalism, and enthusiasm have led our Analytics, Technology, and Marketing teams to improve and thrive consistently. Lisa has frequently been recognized for her outstanding achievements, and her new role will expand on additional responsibilities, strategies, and tackle significant challenges.
Robert Taylor, our CEO, said, “Congrats to Lisa – we appreciate all her contributions!” and our President, Pat Grant, expressed his appreciation, “This is a well-deserved promotion for a trusted and essential leader at BBI!”
We are excited about her new role at the company. Please join us in congratulating Lisa.
About Burdette Beckmann Inc.
Burdette Beckmann Inc. (BBI) is a national sales agency founded in 1955. We prioritize solution-based strategies and nurture lasting connections with our clients. Combining expertise in sales, marketing, and analytics, BBI guarantees meaningful results and productive outcomes for brands of every size and scope.