Halloween 2023 Food & Candy Trends
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As Halloween enthusiasts gear up for 2023, it's evident that candy and food remain central to the festivities. Brands and retailers should take note of consumers' evolving preferences and price-conscious mindset as they prepare to meet the demands of this spooktacular season.
Notably, 34% of consumers intend to be more budget-conscious this year, opting for less costly Halloween candy in response to the current economic climate.
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Consumers have a wide array of options when procuring Halloween candy and food—87% express willingness to explore new brands or vendors for Halloween candy. Nonetheless, the grocery store/supermarket and big box stores remain the top destinations for Halloween candy and food shopping.
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Price reigns as the most influential factor when consumers purchase Halloween candy and food. While these treats are unquestionably Halloween staples, consumers also seek access to valuable information, including user-generated content, to boost their confidence in trying new brands and products.
Source: PowerReviews - 2023 Halloween Spending Trends Report (Based on a survey of 18,906 US consumers conducted in August 2023)