BBI Launches Rebranded Insights & Analytics Department with Team Meeting in Nashville

The Insights & Analytics (I&A) rebrand reflects a strategic evolution and dedication: expanding beyond traditional reporting to provide insights that help drive smarter decisions, uncover growth opportunities, and elevate performance across categories.

To support this enhanced focus, BBI introduced a new logo and icon for the I&A Team, now featured on our website and in client-facing presentations. The design symbolizes the department’s core mission—translating data into meaningful understanding of shopper behavior and category dynamics.

The I&A Team, now 15 professionals strong, is dedicated to strategic thought leadership, category management, and building infrastructure that supports insights across the organization. This includes both Central and Field-based experts who work closely with BBI’s sales and client teams to ensure insights are timely, relevant, and actionable.

Last month, the full I&A Team convened in Nashville for a two-day summit as an extended group. The agenda focused on strengthening collaboration, sharing best practices, and aligning on how the team can further support BBI’s clients with enhanced insights capabilities. Sessions covered:

• Current workstreams and strategic initiatives across the team
• Data sources and tools being leveraged to generate insights
• Best practices for applying insights to business decisions
• Projects underway using AI to improve efficiency and access to information
• Plans to scale insights capabilities across BBI functions

This rebrand and team alignment signal a clear commitment to our clients: to deliver more than data, with dedicated focus and understanding. Whether it’s identifying emerging trends, optimizing category performance, or uncovering shopper motivations, the Insights & Analytics Team is positioned to be a strategic partner in driving growth.