BBI Analysis of the International Food Information Council’s (IFIC) 2022 Food & Health Survey
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The 2022 Food and Health Survey marks the 17th time the International Food Information Council (IFIC) has surveyed Americans to understand their perceptions, beliefs, and behaviors surrounding food and food-purchasing decisions. This year’s survey examines issues related to personal health, nutrition, eating patterns, food production, and food safety.
The annual survey revealed that nearly three-fourths of American adults snack at least once a day, with more than half indicating they battle stress—which often increases snacking. The report included 1,005 U.S. consumers ages 18 to 80, who uncovered a significant uptick in the number of consumers who reported following a diet or eating pattern—from 39% in 2021 to 52% in 2022.
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Among many highlights, this year’s survey findings included:
- A sharp uptick in prioritization of environmental sustainability
- Approaches to managing prominent issues like chronic stress and the rising cost of food
- An increase in the adoption of new diets and eating patterns
- Insights about the influence of allergen labeling on food purchases
Also, for the first time, the 2022 Food and Health Survey reports on the viewpoints and food-purchasing behaviors of Gen Z, providing a complete picture of how our youngest adults are shaping national conversations about food and health.
General Consumer Profile
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Generation Z
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