Burdette Beckmann Inc. (BBI) is a national sales agency founded in 1955. We prioritize solution-based strategies and nurture lasting connections with our clients. Combining expertise in sales, marketing, and analytics, BBI guarantees meaningful results and productive outcomes for brands of every size and scope.
Combining expertise in sales, marketing, and analytics, BBI delivers superior brand building. As the original pioneers of new and disruptive channels of trade like Vending and Special markets, our services range across the board to maximize clients’ success across our five channels and beyond.
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We are excited to announce that Sophia Brooks is joining BBI as our newest Marketing Associate, effective January 1, 2025! With a background in customer engagement and innovative marketing solutions, Sophia brings a fresh perspective in elevating our marketing efforts and enhancing our brand presence. We're looking forward to seeing the incredible impact she'll bring to our team.
We are thrilled to welcome Lauren Aube to the BBI family as our new Director of Sales on the Grocery Team, effective January 1, 2025! With her extensive experience in the CPG industry, including her leadership roles at The Hershey Company and EngageCPG, Lauren is set to make an incredible impact. We are confident that her expertise and dedication will elevate our grocery team to new heights!
BBI hosted its 5th annual Monster Mash, a lively Halloween Zoom party featuring a costume contest, industry updates, and team bonding, showcasing BBI's vibrant culture and the creative spirit of its associates.
BBI's associates recently celebrated the successful completion of the Sales Training: Winning with Relationship Selling program. Representing various divisions, including Grocery, Specialty, and Business Development, the group enhanced their sales and relationship-building skills over a three-day training in Tampa, Florida.
Burdette Beckmann Inc. (BBI) has announced a strategic acquisition of EngageCPG, effective January 1, 2025, enhancing grocery partnerships and consolidating leadership in the Mid-Atlantic and Florida.
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