BBI Analysis: Easter Spending Surge

BBI examines the latest findings from the National Retail Federation (NRF) Easter Survey.

Conducted from March 1st to 7th and encompassing responses from 8,499 U.S. adult consumers, the NRF Easter survey revealed a significant uptick in consumer spending.

This year, Americans are projected to collectively spend $24 billion on Easter, a notable increase from $20.8 billion in 2022 and the previous record high of $21.7 billion in 2020.

With 81% of Americans intending to celebrate the holiday, the average expenditure per person is forecasted to reach $192.01, marking the highest figure on record. 

Notably, spending is on the rise across various categories, with top Easter items including candy ($3.3 billion), gifts ($3.8 billion), and food ($7.3 billion). 

Discount stores remain the preferred shopping destination for Easter gifts, with 54% of consumers purchasing there. Additionally, department stores (42%), online retailers (33%), local/small businesses (22%), and specialty stores (20%) are also popular choices for shoppers.

To delve deeper into consumer insights and trends shaping the retail landscape, explore how BBI's cutting-edge Analytics team can enhance your business strategies.

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