BBI Analysis: Easter Spending Surge
Conducted from March 1st to 7th and encompassing responses from 8,499 U.S. adult consumers, the NRF Easter survey revealed a significant uptick in consumer spending.
This year, Americans are projected to collectively spend $24 billion on Easter, a notable increase from $20.8 billion in 2022 and the previous record high of $21.7 billion in 2020.
With 81% of Americans intending to celebrate the holiday, the average expenditure per person is forecasted to reach $192.01, marking the highest figure on record.
Notably, spending is on the rise across various categories, with top Easter items including candy ($3.3 billion), gifts ($3.8 billion), and food ($7.3 billion).
Discount stores remain the preferred shopping destination for Easter gifts, with 54% of consumers purchasing there. Additionally, department stores (42%), online retailers (33%), local/small businesses (22%), and specialty stores (20%) are also popular choices for shoppers.
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